REFERENCE GROUP INFLUENCE ON PRODUCT AND BRAND PURCHASE DECISIONS

[1] Asch SE, 1952, SOC PSYCHOL-GERMANY

[2] BETTMAN JR, 1980, J CONSUMER RES, V7, P243

[3] BOURNE FS, 1957, SOME APPLICATIONS BE

[4] Brehm S. S., 2013, PSYCHOL REACTANCE TH

[5] INFORMATIONAL AND NORMATIVE SOCIAL INFLUENCE IN BUYER BEHAVIOR [J]. JOURNAL OF CONSUMER RESEARCH, 1975, 2 (03) : 206 - 215

[6] Campbell A., 1960, AM VOTER

[7] CONVERGENT AND DISCRIMINANT VALIDATION BY THE MULTITRAIT-MULTIMETHOD MATRIX [J]. PSYCHOLOGICAL BULLETIN, 1959, 56 (02) : 81 - 105

[8] CLEE M, 1980, J CONSUMER RES, V4, P389

[9] SOCIALLY DISTANT REFERENCE GROUPS AND CONSUMER ASPIRATIONS [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (03) : 379 - 381

[10] Coleman J. S., 1966, MED INNOVATION DIFFU

[1] Asch SE, 1952, SOC PSYCHOL-GERMANY

[2] BETTMAN JR, 1980, J CONSUMER RES, V7, P243

[3] BOURNE FS, 1957, SOME APPLICATIONS BE

[4] Brehm S. S., 2013, PSYCHOL REACTANCE TH

[5] INFORMATIONAL AND NORMATIVE SOCIAL INFLUENCE IN BUYER BEHAVIOR [J]. JOURNAL OF CONSUMER RESEARCH, 1975, 2 (03) : 206 - 215

[6] Campbell A., 1960, AM VOTER

[7] CONVERGENT AND DISCRIMINANT VALIDATION BY THE MULTITRAIT-MULTIMETHOD MATRIX [J]. PSYCHOLOGICAL BULLETIN, 1959, 56 (02) : 81 - 105

[8] CLEE M, 1980, J CONSUMER RES, V4, P389

[9] SOCIALLY DISTANT REFERENCE GROUPS AND CONSUMER ASPIRATIONS [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (03) : 379 - 381

[10] Coleman J. S., 1966, MED INNOVATION DIFFU