BLACK AND WHITE CHILDREN - PERCEPTIONS OF TV COMMERCIALS

被引：35

作者：

DONOHUE, TR

MEYER, TP

HENKE, LL

机构：

[1] UNIV TEXAS,SCH COMMUN,DEPT RADIO TV FILM,AUSTIN,TX 78712

[2] UNIV MASSACHUSETTS,DEPT COMMUN STUDIES,AMHERST,MA 01002

来源：

关键词：

D O I：

10.2307/1250083

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：34 / 40

页数：7

共 9 条

[1]

ATKIN C, 1976, APR MASS COMM DIV IN

[2]

ATKIN C, 1975, APR MASS COMM DIV AN

[3]

BAUER RA, 1970, J ADVERTISING RES, V10, P3

[4]

DONOHUE TR, 1975, J ADVERTISING RES, V15, P41

[5] SOME OBSERVATIONS ON MEASUREMENT AND STATISTICS [J].

LABOVITZ, S .

[6] ASSIGNMENT OF NUMBERS TO RANK ORDER CATEGORIES [J].

LABOVITZ, S .

[7]

MEYER T, 1976, DEC SPEECH COMM ASS

[8] CHILDRENS TV COMMERCIALS - TESTING DEFENSES [J].

ROSSITER, JR ;

ROBERTSO.TS .

[9]

WARD S, 1972, TELEVISION SOCIAL BE, V4, P468