EVALUATION AND USE OF MARKETING-RESEARCH BY DECISION MAKERS - A BEHAVIORAL SIMULATION

被引：41

作者：

LEE, H ^{[1
]}

ACITO, F ^{[1
]}

DAY, RL ^{[1
]}

机构：

[1] INDIANA UNIV,GRAD SCH BUSINESS,BLOOMINGTON,IN 47405

来源：

JOURNAL OF MARKETING RESEARCH | 1987年 / 24卷 / 02期

关键词：

D O I：

10.2307/3151508

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：187 / 196

页数：10

相关论文

共 49 条

[1] ABELSON RP, 1976, COGNITIVE SOCIAL BEH
[2] [Anonymous], STATISTICAL PACKAGE
[3] STUDENTS AS SURROGATES IN BEHAVIORAL ACCOUNTING RESEARCH - SOME EVIDENCE
ASHTON, RH
KRAMER, SS
[J]. JOURNAL OF ACCOUNTING RESEARCH, 1980, 18 (01) : 1 - 15
[4] MARKETING MANAGERS VIEW OF MARKETING-RESEARCH
BELLENGER, DN
[J]. BUSINESS HORIZONS, 1979, 22 (03) : 59 - 65
[5] DIFFERENTIAL IMPACT OF ABSTRACT VS CONCRETE INFORMATION ON DECISIONS
BORGIDA, E
NISBETT, RE
[J]. JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, 1977, 7 (03) : 258 - 271
[6] TELEVISION COMMERCIAL WEAR OUT - AN INFORMATION-PROCESSING VIEW
CALDER, BJ
STERNTHAL, B
[J]. JOURNAL OF MARKETING RESEARCH, 1980, 17 (02) : 173 - 186
[7] CHAMPMAN LJ, 1967, J VERBAL LEARNING VE, V6, P151
[8] CHAMPMAN LJ, 1967, J ABNORMAL PSYCHOL, V72, P193
[9] CHAMPMAN LJ, 1969, J ABNORMAL PSYCHOL, V74, P271
[10] REFORMING EDUCATIONAL POLICY WITH APPLIED SOCIAL RESEARCH
COHEN, DK
[J]. HARVARD EDUCATIONAL REVIEW, 1975, 45 (01) : 17 - 43

← 1 2 3 4 5 →