CONSUMER (MIS)PERCEPTIONS AND USAGE OF 3RD PARTY CERTIFICATION MARKS, 1972 AND 1980 - DID PUBLIC-POLICY HAVE AN IMPACT

被引:21
作者
LARIC, MV [1 ]
SAREL, D [1 ]
机构
[1] UNIV MIAMI,CORAL GABLES,FL 33124
关键词
D O I
10.2307/1251548
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:135 / 142
页数:8
相关论文
共 18 条
[1]  
BEALES H, 1980, ADV CONSUM RES, V7, P238
[2]   FTCS ADVERTISING SUBSTANTIATION PROGRAM [J].
COHEN, D .
JOURNAL OF MARKETING, 1980, 44 (01) :26-35
[3]   FEDERAL-TRADE-COMMISSION AND REGULATION OF ADVERTISING IN CONSUMER INTEREST [J].
COHEN, D .
JOURNAL OF MARKETING, 1969, 33 (01) :40-44
[4]   CONSUMER RESEARCH AND EVALUATION OF INFORMATION DISCLOSURE REQUIREMENTS - CASE OF TRUTH IN LENDING [J].
DAY, GS ;
BRANDT, WK .
JOURNAL OF CONSUMER RESEARCH, 1974, 1 (01) :21-32
[5]  
DUNN DA, 1980, ADV CONSUM RES, V7, P250
[6]   NEW LEGISLATION AND PROSPECTS FOR REAL WARRANTY REFORM [J].
FELDMAN, LP .
JOURNAL OF MARKETING, 1976, 40 (03) :41-47
[7]  
FTC, 1979, CONS INF REM POL SES
[8]   DECEPTION IN ADVERTISING - CONCEPTUAL APPROACH [J].
GARDNER, DM .
JOURNAL OF MARKETING, 1975, 39 (01) :40-46
[9]  
GORDON LJ, 1939, EC CONSUMERS
[10]  
Grant B. M., 1969, SEALS APPROVAL REPOR