PREDICTING PURCHASE AND OTHER BEHAVIORS FROM GENERAL AND CONTEXTUALLY SPECIFIC INTENTIONS

被引：87

作者：

WARSHAW, PR

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1980年 / 17卷 / 01期

关键词：

D O I：

10.2307/3151113

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：26 / 33

页数：8

共 53 条

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[8]

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[9] ATTITUDE, SOCIAL INFLUENCE, PERSONAL NORM, AND INTENTION INTERACTIONS AS RELATED TO BRAND PURCHASE BEHAVIOR [J].

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[10]

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