EMPIRICAL SPECIFICATION OF A BUYER BEHAVIOR MODEL

被引：11

作者：

FARLEY, JU

RING, LW

机构：

[1] COLUMBIA UNIV,NEW YORK,NY 10027

[2] UNIV WISCONSIN,MILWAUKEE,WI

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 01期

关键词：

D O I：

10.2307/3151000

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：89 / 96

页数：8

共 13 条

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[2]

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RING, LW .

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[4] L AND R AND HAPPISIMM [J].

FARLEY, JU ;

RING, LW .

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[5]

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[6] CANONICAL ANALYSIS - EXPOSITION AND ILLUSTRATIVE APPLICATION [J].

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JOURNAL OF MARKETING RESEARCH, 1966, 3 (01) :32-39

[7]

HOWARD JA, 1969, THEORY BUYER BEHAVIO

[8] CRUCIAL TEST FOR HOWARD-SHETH MODEL OF BUYER BEHAVIOR [J].

HUNT, SD ;

PAPPAS, JL .

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[9]

KENDALL MG, 1963, ADV THEORY STATISTIC

[10]

LEHMANN DR, 1971, EMPIRICAL CONTRIBUTI

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