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[63] Snow C.C., 1980, ACAD MANAGE REV, V5, P527, DOI DOI 10.5465/AMR.1980.4288955

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[65] CAN ENVIRONMENTAL VOLATILITY BE MEASURED OBJECTIVELY [J]. ACADEMY OF MANAGEMENT JOURNAL, 1982, 25 (01) : 185 - 192

[66] CAN YOUR MARKETING PLANNING-PROCEDURES BE IMPROVED [J]. JOURNAL OF MARKETING, 1980, 44 (03) : 79 - 90

[67] MEASUREMENT OF ENVIRONMENT - ASSESSMENT OF LAWRENCE AND LORSCH ENVIRONMENTAL UNCERTAINTY SUBSCALE [J]. ADMINISTRATIVE SCIENCE QUARTERLY, 1973, 18 (01) : 27 - 36

[68] Venkatraman N., 1986, ACAD MANAGE REV, V11, P801, DOI DOI 10.5465/AMR.1986.4283976

[69] MARKETINGS ROLE IN THE IMPLEMENTATION OF BUSINESS STRATEGIES - A CRITICAL-REVIEW AND CONCEPTUAL-FRAMEWORK [J]. JOURNAL OF MARKETING, 1987, 51 (03) : 15 - 33

[70] Wasson C.R., 1974, DYNAMIC COMPETITIVE

[61] STRATEGIC-PLANNING AND ORGANIZATIONAL PERFORMANCE - A CRITICAL-APPRAISAL [J]. JOURNAL OF MANAGEMENT, 1984, 10 (02) : 149 - 171

[62] STRATEGY AND THE ENVIRONMENT - A STUDY OF CORPORATE RESPONSES TO CRISES [J]. STRATEGIC MANAGEMENT JOURNAL, 1984, 5 (03) : 199 - 213

[63] Snow C.C., 1980, ACAD MANAGE REV, V5, P527, DOI DOI 10.5465/AMR.1980.4288955

[64] STRATEGY, DISTINCTIVE COMPETENCE, AND ORGANIZATIONAL PERFORMANCE [J]. ADMINISTRATIVE SCIENCE QUARTERLY, 1980, 25 (02) : 317 - 336

[65] CAN ENVIRONMENTAL VOLATILITY BE MEASURED OBJECTIVELY [J]. ACADEMY OF MANAGEMENT JOURNAL, 1982, 25 (01) : 185 - 192

[66] CAN YOUR MARKETING PLANNING-PROCEDURES BE IMPROVED [J]. JOURNAL OF MARKETING, 1980, 44 (03) : 79 - 90

[67] MEASUREMENT OF ENVIRONMENT - ASSESSMENT OF LAWRENCE AND LORSCH ENVIRONMENTAL UNCERTAINTY SUBSCALE [J]. ADMINISTRATIVE SCIENCE QUARTERLY, 1973, 18 (01) : 27 - 36

[68] Venkatraman N., 1986, ACAD MANAGE REV, V11, P801, DOI DOI 10.5465/AMR.1986.4283976

[69] MARKETINGS ROLE IN THE IMPLEMENTATION OF BUSINESS STRATEGIES - A CRITICAL-REVIEW AND CONCEPTUAL-FRAMEWORK [J]. JOURNAL OF MARKETING, 1987, 51 (03) : 15 - 33

[70] Wasson C.R., 1974, DYNAMIC COMPETITIVE