CONCRETE ACTION PLANS IN TV MESSAGES TO INCREASE READING OF DRUG WARNINGS

被引：33

作者：

WRIGHT, P

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1979年 / 6卷 / 03期

关键词：

D O I：

10.1086/208767

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：256 / 269

页数：14

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