THE COUPON-PRONE CONSUMER - SOME FINDINGS BASED ON PURCHASE BEHAVIOR ACROSS PRODUCT CLASSES

被引：151

作者：

BAWA, K

SHOEMAKER, RW

机构：

来源：

关键词：

D O I：

10.2307/1251251

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：99 / 110

页数：12

共 18 条

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[2] IDENTIFYING DEAL PRONE SEGMENT
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[3] PURCHASING STRATEGIES ACROSS PRODUCT CATEGORIES
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[4] A THEORETICAL AND EMPIRICAL-EVALUATION OF PRICE DEALS FOR CONSUMER NONDURABLES
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[J]. JOURNAL OF MARKETING, 1981, 45 (01) : 116 - 129
[5] CUNNINGHAM RM, 1956, HARVARD BUS REV, V34, P116
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[7] Frank R., 1972, MARKET SEGMENTATION
[8] Jacoby J., 1978, BRAND LOYALTY MEASUR
[9] MASSY W, 1968, PURCHASING BEHAVIOR
[10] CONSUMER CHARACTERISTICS ASSOCIATED WITH DEALING - EMPIRICAL EXAMPLE
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[J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (01) : 118 - 120