PURCHASING STRATEGIES ACROSS PRODUCT CATEGORIES

[1] A THEORY OF THE ALLOCATION OF TIME [J]. ECONOMIC JOURNAL, 1965, 75 (299) : 493 - 517

[2] MARKET SEGMENTATION USING MODELS OF MULTIDIMENSIONAL PURCHASING BEHAVOIR [J]. JOURNAL OF MARKETING, 1974, 38 (04) : 17 - 28

[3] MARKET SEGMENTS AND STOCHASTIC BRAND CHOICE MODELS [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (01) : 34 - 45

[4] BAYESIAN TECHNIQUE TO DISCRIMINATE BETWEEN STOCHASTIC MODELS OF BRAND CHOICE [J]. MANAGEMENT SCIENCE SERIES B-APPLICATION, 1975, 21 (06): : 682 - 696

[5] BLATTBERG RC, 1976, PURCHASE SEGMENTATIO

[6] CORRELATES OF BRAND LOYALTY - SOME POSITIVE RESULTS [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (01) : 67 - 76

[7] CUNNINGHAM RM, 1956, HARVARD BUS REV, V34, P116

[8] WHY DOES BRAND LOYALTY VARY OVER PRODUCTS [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (04) : 9 - 14

[9] Frank R., 1972, MARKET SEGMENTATION

[10] FREEMAN LC, 1965, ELEMENTARY APPLIED S

[1] A THEORY OF THE ALLOCATION OF TIME [J]. ECONOMIC JOURNAL, 1965, 75 (299) : 493 - 517

[2] MARKET SEGMENTATION USING MODELS OF MULTIDIMENSIONAL PURCHASING BEHAVOIR [J]. JOURNAL OF MARKETING, 1974, 38 (04) : 17 - 28

[3] MARKET SEGMENTS AND STOCHASTIC BRAND CHOICE MODELS [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (01) : 34 - 45

[4] BAYESIAN TECHNIQUE TO DISCRIMINATE BETWEEN STOCHASTIC MODELS OF BRAND CHOICE [J]. MANAGEMENT SCIENCE SERIES B-APPLICATION, 1975, 21 (06): : 682 - 696

[5] BLATTBERG RC, 1976, PURCHASE SEGMENTATIO

[6] CORRELATES OF BRAND LOYALTY - SOME POSITIVE RESULTS [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (01) : 67 - 76

[7] CUNNINGHAM RM, 1956, HARVARD BUS REV, V34, P116

[8] WHY DOES BRAND LOYALTY VARY OVER PRODUCTS [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (04) : 9 - 14

[9] Frank R., 1972, MARKET SEGMENTATION

[10] FREEMAN LC, 1965, ELEMENTARY APPLIED S