MARKET SEGMENTATION USING MODELS OF MULTIDIMENSIONAL PURCHASING BEHAVOIR

被引：48

作者：

BLATTBERG, RC ^{[1
]}

SEN, SK ^{[1
]}

机构：

[1] UNIV CHICAGO, GRAD SCH BUSINESS, CHICAGO, IL 60637 USA

来源：

关键词：

D O I：

10.2307/1250387

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：17 / 28

页数：12

共 35 条

[1] MEASURE OF BRAND ACCEPTANCE
AAKER, DA
[J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) : 160 - 167
[2] MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR
BASS, FM
TIGERT, DJ
LONSDALE, RT
[J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (03) : 264 - 270
[3] FORMAL MODELS OF CONSUMER BEHAVIOR - CONCEPTUAL OVERVIEW
BETTMAN, JR
JONES, JM
[J]. JOURNAL OF BUSINESS, 1972, 45 (04) : 544 - 562
[4] BLATTBERG RC, TO BE PUBLISHED
[5] BLATTBERG RC, 1974, MARKET SEGMENTS STOC
[6] Brown G. H., 1952, ADVERTISING AGE 0609, P53
[7] BROWN GH, 1953, ADVERTISING AGE 0126, P75
[8] BROWN GH, 1952, ADVERTISING AGE 0714, P54
[9] BROWN GH, 1952, ADVERTISING AGE 0901, P44
[10] BROWN GH, 1952, ADVERTISING AGE 0811, P56