MEASURE OF BRAND ACCEPTANCE

被引：9

作者：

AAKER, DA ^{[1
]}

机构：

[1] UNIV CALIF,BERKELEY,CA 94720

来源：

JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 02期

关键词：

D O I：

10.2307/3149949

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：160 / 167

页数：8

相关论文

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