BAYESIAN TECHNIQUE TO DISCRIMINATE BETWEEN STOCHASTIC MODELS OF BRAND CHOICE

被引：11

作者：

BLATTBERG, RC ^{[1
]}

SEN, SK ^{[1
]}

机构：

[1] UNIV CHICAGO,CHICAGO,IL 60637

来源：

MANAGEMENT SCIENCE SERIES B-APPLICATION | 1975年 / 21卷 / 06期

关键词：

D O I：

10.1287/mnsc.21.6.682

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：682 / 696

页数：15

共 22 条

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[2] NEW METHOD FOR EVALUATING STOCHASTIC MODELS OF BRAND CHOICE
AAKER, DA
[J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) : 300 - 306
[3] ANTELMAN GR, 1972, J AM STAT ASSOC, V67, P831
[4] FORMAL MODELS OF CONSUMER BEHAVIOR - CONCEPTUAL OVERVIEW
BETTMAN, JR
JONES, JM
[J]. JOURNAL OF BUSINESS, 1972, 45 (04) : 544 - 562
[5] EVALUATION OF APPLICATION OF MINIMUM CHI-SQUARE PROCEDURES TO STOCHASTIC MODELS OF BRAND CHOICE
BLATTBERG, RC
SEN, SK
[J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (04) : 421 - 427
[6] BLATTBERG RC, 1974, MARKET SEGMENTATION
[7] DISCRIMINATION AMONG MECHANISTIC MODELS
BOX, GEP
HILL, WJ
[J]. TECHNOMETRICS, 1967, 9 (01) : 57 - +
[8] DeGroot, 1970, OPTIMAL STAT DECISIO, V82
[9] Frank R., 1972, MARKET SEGMENTATION
[10] STOCHASTIC MODEL FOR ADAPTIVE BEHAVIOR IN A DYNAMIC SITUATION
JONES, JM
[J]. MANAGEMENT SCIENCE SERIES A-THEORY, 1971, 17 (07): : 484 - 497