TOWARD A NORMATIVE MODEL OF PROMOTIONAL DECISION MAKING

[1] AAKER DA, 1971, MANAGE SCI B-APPL, V17, pB435

[2] MEASURE OF BRAND ACCEPTANCE [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) : 160 - 167

[3] NEW METHOD FOR EVALUATING STOCHASTIC MODELS OF BRAND CHOICE [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) : 300 - 306

[4] AAKER DA, 1969, THESIS STANFORD U

[5] CHIEN RI, 1964, J ADVERTISING RES, V4, P9

[6] PREDICTION OF NEW PRODUCT PERFORMANCE - ANALYTICAL APPROACH [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) : 414 - 420

[7] EFFECT OF INITIAL SELLING PRICE ON SUBSEQUENT SALES [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1969, 11 (04) : 345 - &

[8] EHRENBERG ASC, EVALUATING CONSUMER

[9] FOURT LA, 1960, J MARKETING, V25, P31

[10] A THEORY OF MARKET BEHAVIOR AFTER INNOVATION [J]. MANAGEMENT SCIENCE, 1964, 10 (04) : 634 - 658

[1] AAKER DA, 1971, MANAGE SCI B-APPL, V17, pB435

[2] MEASURE OF BRAND ACCEPTANCE [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) : 160 - 167

[3] NEW METHOD FOR EVALUATING STOCHASTIC MODELS OF BRAND CHOICE [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) : 300 - 306

[4] AAKER DA, 1969, THESIS STANFORD U

[5] CHIEN RI, 1964, J ADVERTISING RES, V4, P9

[6] PREDICTION OF NEW PRODUCT PERFORMANCE - ANALYTICAL APPROACH [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) : 414 - 420

[7] EFFECT OF INITIAL SELLING PRICE ON SUBSEQUENT SALES [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1969, 11 (04) : 345 - &

[8] EHRENBERG ASC, EVALUATING CONSUMER

[9] FOURT LA, 1960, J MARKETING, V25, P31

[10] A THEORY OF MARKET BEHAVIOR AFTER INNOVATION [J]. MANAGEMENT SCIENCE, 1964, 10 (04) : 634 - 658