A REASSESSMENT OF THE EFFECTS OF APPEALS ON RESPONSE TO MAIL SURVEYS

被引：54

作者：

CHILDERS, TL

PRIDE, WM

FERRELL, OC

机构：

[1] TEXAS A&M UNIV,COLLEGE STN,TX 77843

[2] ILLINOIS STATE UNIV,NORMAL,IL 61761

来源：

JOURNAL OF MARKETING RESEARCH | 1980年 / 17卷 / 03期

关键词：

D O I：

10.2307/3150535

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：365 / 370

页数：6

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