META-ANALYSES OF ATTITUDES TOWARD ADVERTISING BY PROFESSIONALS

被引：34

作者：

HITE, RE

FRASER, C

机构：

来源：

JOURNAL OF MARKETING | 1988年 / 52卷 / 03期

关键词：

D O I：

10.2307/1251453

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：95 / 103

页数：9

共 34 条

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[10]

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