WORD-OF-MOUTH COMMUNICATION IN INDUSTRIAL ADOPTION PROCESS

被引：64

作者：

MARTILLA, JA ^{[1
]}

机构：

[1] PACIFIC LUTHERAN UNIV,SCH BUSINESS ADM,TACOMA,WA

来源：

关键词：

D O I：

10.2307/3149757

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：173 / 178

页数：6

共 14 条

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[4] OZANNE UB, 1968, FAL P C AM MARK ASS, P352
[5] Rogers EM., 2003, DIFFUSION INNOVATION, V5
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[J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (02) : 186 - 189
[9] WEBSTER FE, 1968, FAL P C AM MARK ASS, P455
[10] ROLES OF COMMUNICATING AGENTS IN TECHNOLOGICAL-CHANGE IN AGRICULTURE
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[J]. SOCIAL FORCES, 1956, 34 (04) : 361 - 367