STRATEGIC MARKETING - BETAS, BOXES, OR BASICS

被引：42

作者：

WENSLEY, R ^{[1
]}

机构：

[1] UNIV CALIF LOS ANGELES, GRAD SCH MANAGEMENT, LOS ANGELES, CA 90024 USA

来源：

关键词：

D O I：

10.2307/1251551

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：173 / 182

页数：10

共 59 条

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