ON THE PREDICTION POWER OF MARKET SHARE ATTRACTION MODELS

[1] MORE ON A MARKET SHARE THEOREM [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (01) : 104 - 109

[2] CONCERNING LOGICAL CONSISTENCY OF MULTIVARIATE MARKET SHARE MODELS [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) : 341 - 344

[3] BECKWITH NE, 1972, J MARKETING RES, V9, P160

[4] CONSISTENT SUM-CONSTRAINED MODELS [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1975, 70 (351) : 529 - 535

[5] BULTEZ AV, 1973, 7336 EUR I ADV STUD

[6] KOEHLER GJ, 1977, CHARACTERIZATION ADM

[7] IS GASOLINE ADVERTISING JUSTIFIED [J]. JOURNAL OF BUSINESS, 1972, 45 (04) : 585 - 619

[8] OPTIMAL MARKETING BEHAVIOR IN OLIGOPOLY [J]. EUROPEAN ECONOMIC REVIEW, 1975, 6 (02) : 105 - 128

[9] LITTLE JDC, 1975, J MARKETING RES, V12, P136

[10] LOGICALLY CONSISTENT MARKET SHARE MODELS II [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (03) : 296 - 302

[1] MORE ON A MARKET SHARE THEOREM [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (01) : 104 - 109

[2] CONCERNING LOGICAL CONSISTENCY OF MULTIVARIATE MARKET SHARE MODELS [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) : 341 - 344

[3] BECKWITH NE, 1972, J MARKETING RES, V9, P160

[4] CONSISTENT SUM-CONSTRAINED MODELS [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1975, 70 (351) : 529 - 535

[5] BULTEZ AV, 1973, 7336 EUR I ADV STUD

[6] KOEHLER GJ, 1977, CHARACTERIZATION ADM

[7] IS GASOLINE ADVERTISING JUSTIFIED [J]. JOURNAL OF BUSINESS, 1972, 45 (04) : 585 - 619

[8] OPTIMAL MARKETING BEHAVIOR IN OLIGOPOLY [J]. EUROPEAN ECONOMIC REVIEW, 1975, 6 (02) : 105 - 128

[9] LITTLE JDC, 1975, J MARKETING RES, V12, P136

[10] LOGICALLY CONSISTENT MARKET SHARE MODELS II [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (03) : 296 - 302