SALIENCE AND PERTINENCE AS SOURCES OF VALUE CHANGE

被引：5

作者：

CHAFFEE, SH ^{[1
]}

机构：

[1] UNIV WISCONSIN,SCH JOURNALISM,MILWAUKEE,WI

来源：

关键词：

D O I：

10.1111/j.1460-2466.1967.tb01160.x

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：25 / 38

页数：14

共 12 条

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BROWN, ZM
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[5] RECONCILING CONFLICTING RESULTS DERIVED FROM EXPERIMENTAL AND SURVEY STUDIES OF ATTITUDE-CHANGE
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[J]. AMERICAN PSYCHOLOGIST, 1959, 14 (01) : 8 - 17
[6] JANIS I, 1959, PERSONALITY PERSUASI, pCH3
[7] THE IMPACT OF TELEVISION ADVERTISING - LEARNING WITHOUT INVOLVEMENT
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[J]. PUBLIC OPINION QUARTERLY, 1965, 29 (03) : 349 - 356
[8] MCNEMAR Q, 1963, PSYCHOLOGICAL STATIS
[9] Osgood C. E., 1957, MEASUREMENT MEANING
[10] ROSENBERG MJ, 1960, ATTITUDE ORG CHANGE, pCH2