FIRM AND MANAGEMENT CHARACTERISTICS AS DISCRIMINATORS OF EXPORT MARKETING ACTIVITY

被引：155

作者：

CAVUSGIL, ST ^{[1
]}

NAOR, J ^{[1
]}

机构：

[1] UNIV MAINE,ORONO,ME 04473

来源：

关键词：

D O I：

10.1016/0148-2963(87)90025-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：221 / 235

页数：15

共 38 条

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BILKEY, WJ
[J]. JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 1982, 13 (02) : 39 - 55
[4] BILKEY WJ, 1978, J INT BUSINESS S SPR, P33
[5] BRADLEY FM, 1981, P MARKETING ED GROUP, P289
[6] BRADLEY FM, 1981, J IRISH BUSINESS ADM, V3, P29
[7] *C BOARD, 1971, 534 REP
[8] CAVUSGIL S, 1982, MARKETING THEORY PHI
[9] Cavusgil S.T., 1980, EUROPEAN RES, V8, P272
[10] Cavusgil S.T., 1981, REV MARKETING, V1, P195