FIRM AND MANAGEMENT CHARACTERISTICS AS DISCRIMINATORS OF EXPORT MARKETING ACTIVITY

被引：155

作者：

CAVUSGIL, ST ^{[1
]}

NAOR, J ^{[1
]}

机构：

[1] UNIV MAINE,ORONO,ME 04473

来源：

关键词：

D O I：

10.1016/0148-2963(87)90025-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：221 / 235

页数：15

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[4]

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[5]

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[6]

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[7]

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[8]

CAVUSGIL S, 1982, MARKETING THEORY PHI

[9]

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[10]

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