FIRM AND MANAGEMENT CHARACTERISTICS AS DISCRIMINATORS OF EXPORT MARKETING ACTIVITY

被引：155

作者：

CAVUSGIL, ST ^{[1
]}

NAOR, J ^{[1
]}

机构：

[1] UNIV MAINE,ORONO,ME 04473

来源：

关键词：

D O I：

10.1016/0148-2963(87)90025-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：221 / 235

页数：15

共 38 条

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[24]

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MACINTOSH, NB .

[26]

LEE W, 1978, J INT BUSINESS S SPR, P85

MCGUINNESS, NW ;

LITTLE, B .

[28]

Reid S., 1983, INT MARKET REV, V1, P44

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[30]

ROUX E, 1977, RECENT RES INT BUSIN, P88