THE USE OF PRODUCT SAMPLING AND ADVERTISING - EFFECTS OF SEQUENCE OF EXPOSURE AND DEGREE OF ADVERTISING CLAIM EXAGGERATION ON CONSUMERS BELIEF STRENGTH, BELIEF CONFIDENCE, AND ATTITUDES

被引：143

作者：

MARKS, LJ ^{[1
]}

KAMINS, MA ^{[1
]}

机构：

[1] UNIV SO CALIF,MKT,LOS ANGELES,CA 90089

来源：

JOURNAL OF MARKETING RESEARCH | 1988年 / 25卷 / 03期

关键词：

D O I：

10.2307/3172529

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：266 / 281

页数：16

共 43 条

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