PICTURE-WORD CONSISTENCY AND THE ELABORATIVE PROCESSING OF ADVERTISEMENTS

被引：176

作者：

HOUSTON, MJ ^{[1
]}

CHILDERS, TL ^{[1
]}

HECKLER, SE ^{[1
]}

机构：

[1] UNIV MICHIGAN,ANN ARBOR,MI 48109

来源：

JOURNAL OF MARKETING RESEARCH | 1987年 / 24卷 / 04期

关键词：

D O I：

10.2307/3151383

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：359 / 369

页数：11

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