EVALUATIONS OF APPAREL ADVERTISING AS A FUNCTION OF SELF-MONITORING

被引：5

作者：

LENNON, SJ ^{[1
]}

DAVIS, LL ^{[1
]}

FAIRHURST, A ^{[1
]}

机构：

[1] OREGON STATE UNIV,CORVALLIS,OR 97331

来源：

PERCEPTUAL AND MOTOR SKILLS | 1988年 / 66卷 / 03期

关键词：

D O I：

10.2466/pms.1988.66.3.987

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：987 / 996

页数：10

共 15 条

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[10] APPEALS TO IMAGE AND CLAIMS ABOUT QUALITY - UNDERSTANDING THE PSYCHOLOGY OF ADVERTISING [J].

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