INDUSTRIAL BUYERS CHOICE STRATEGIES - A PROTOCOL ANALYSIS

被引：52

作者：

CROW, LE ^{[1
]}

OLSHAVSKY, RW ^{[1
]}

SUMMERS, JO ^{[1
]}

机构：

[1] INDIANA UNIV,BLOOMINGTON,IN 47401

来源：

关键词：

D O I：

10.2307/3151114

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：34 / 44

页数：11

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