A META-ANALYSIS OF APPLICATIONS OF DIFFUSION-MODELS

被引：402

作者：

SULTAN, F ^{[1
]}

FARLEY, JU ^{[1
]}

LEHMANN, DR ^{[1
]}

机构：

[1] COLUMBIA UNIV, GRAD SCH BUSINESS, NEW YORK, NY 10027 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 01期

关键词：

D O I：

10.2307/3172552

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：70 / 77

页数：8

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