TOWARD A STATISTICS FOR CONSUMER DECISION NET MODELS

被引：27

作者：

BETTMAN, JR ^{[1
]}

机构：

[1] UNIV CALIF, GRAD SCH MANAGEMENT, LOS ANGELES, CA USA

来源：

关键词：

D O I：

10.1086/208583

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：71 / 80

页数：10

共 27 条

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[4] FORMAL MODELS OF CONSUMER BEHAVIOR - CONCEPTUAL OVERVIEW [J].

BETTMAN, JR ;

JONES, JM .

[5] STRUCTURE OF CONSUMER CHOICE PROCESSES [J].

BETTMAN, JR .

[6] INFORMATION PROCESSING MODELS OF CONSUMER BEHAVIOR [J].

BETTMAN, JR .

[7]

BETTMAN JR, 1969, 152 U CAL WEST MAN S

[8]

BETTMAN JR, 1971, MANAGE SCI, V18, P114

[9]

BETTMAN JR, 1974, BUYER CONSUMER INFOR

[10]

CLARKSON GP, 1962, PORTFOLIO SELECTION