NEW PRODUCT GROWTH-MODEL WITH A DYNAMIC MARKET POTENTIAL

被引：12

作者：

MAHAJAN, V

PETERSON, RA

JAIN, AK

MALHOTRA, N

机构：

[1] UNIV TEXAS, GRAD SCH BUSINESS, AUSTIN, TX 78712 USA

[2] SUNY BUFFALO, SCH MANAGEMENT, BUFFALO, NY 14214 USA

来源：

LONG RANGE PLANNING | 1979年 / 12卷 / 04期

关键词：

D O I：

10.1016/0024-6301(79)90120-1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Traditional new product diffusion models have assumed a constant market potential over the planning horizon for forecasting product adoptions. This assumption is conceptually unsound and is likely to yield either theoretically unacceptable parameter estimates of the model or poor demand forecasts. This paper presents a dynamic growth model which relaxes this assumption. Model illustrations, limitations and further extensions are included. © 1979.

引用

页码：51 / 58

页数：8

共 29 条

[1] NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES
BASS, FM
[J]. MANAGEMENT SCIENCE SERIES A-THEORY, 1969, 15 (05): : 215 - 227
[2] SOME PROBLEMS IN USING DIFFUSION MODELS FOR NEW PRODUCTS
BERNHARD.I
MACKENZI.KD
[J]. MANAGEMENT SCIENCE SERIES B-APPLICATION, 1972, 19 (02): : 187 - 200
[3] Chow GC, 1967, AM ECON REV, V57, P1117
[4] Coleman JS., 1966, MED INNOVATION DIFFU
[5] APPLICATION OF BASS MODEL IN LONG-TERM NEW PRODUCT FORECASTING
DODDS, W
[J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) : 308 - 311
[6] MODELS OF NEW PRODUCT DIFFUSION THROUGH ADVERTISING AND WORD-OF-MOUTH
DODSON, JA
MULLER, E
[J]. MANAGEMENT SCIENCE, 1978, 24 (15) : 1568 - 1578
[7] FOURT LA, 1960, J MARKETING, V25, P31
[8] HYBRID CORN - AN EXPLORATION IN THE ECONOMICS OF TECHNOLOGICAL-CHANGE
GRILICHES, Z
[J]. ECONOMETRICA, 1957, 25 (04) : 501 - 522
[9] Kotler P., 1971, MARKETING DECISION M
[10] INNOVATION DIFFUSION IN A DYNAMIC POTENTIAL ADOPTER POPULATION
MAHAJAN, V
PETERSON, RA
[J]. MANAGEMENT SCIENCE, 1978, 24 (15) : 1589 - 1597

← 1 2 3 →