THE EFFECT OF REPETITION ON HUMOR IN A RADIO ADVERTISING STUDY

被引：28

作者：

GELB, BD

ZINKHAN, GM

机构：

来源：

关键词：

D O I：

10.1080/00913367.1985.10672966

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：13 / &

共 21 条

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[2]

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CALDER, BJ ;

STERNTHAL, B .

[4]

CHAPLIN J, 1983, THINK TELEVISION COM

[5]

DUNCAN CP, 1984, ADV CONSUM RES, V11, P432

[6] EFFECTS OF HUMOR IN A RADIO ADVERTISING EXPERIMENT [J].

DUNCAN, CP ;

NELSON, JE .

[7]

DUNCAN CP, 1985, J ADVERTISING, V14, P64

[8]

GELB BD, 1983, J ADVERTISING, V12, P34

[9]

Grass R. C., 1969, J ADVERTISING RES, V19, P47

[10]

Grotjahn Martin, 1957, BEYOND LAUGHTER