THE EFFECT OF REPETITION ON HUMOR IN A RADIO ADVERTISING STUDY

被引：28

作者：

GELB, BD

ZINKHAN, GM

机构：

来源：

关键词：

D O I：

10.1080/00913367.1985.10672966

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：13 / &

共 21 条

[11]

KRUGMAN HE, 1972, J ADVERTISING RES, V12, P11

[12]

LANGEVIN R, 1972, PSYCHOL HUMOR, P129

[13]

Madden T. J., 1982, J ADVERTISING, V11, P8

[14] REPETITION OF HIGHLY SIMILAR MESSAGES AND ATTITUDE-CHANGE [J].

MCCULLOUGH, JL ;

OSTROM, TM .

[15]

MCGHEE PE, 1971, PSYCHOL BULL, V76, P328, DOI 10.1037/h0031670

[16] REPETITION IN MEDIA MODELS - LABORATORY TECHNIQUE [J].

RAY, ML ;

SAWYER, AG .

SAWYER, AG .

[18]

SPECK PS, 1984, UNPUB MULTIDIMENSION

[19] HUMOR IN ADVERTISING [J].

STERNTHAL, B ;

CRAIG, CS .

[20]

Suls J.M., 1972, PSYCHOL HUMOR THEORE, P81, DOI DOI 10.1016/B978-0-12-288950-9.50010-9