ESTIMATION AND FORECAST PERFORMANCE OF A MULTIVARIATE TIME-SERIES MODEL OF SALES

被引:13
作者
MORIARTY, M [1 ]
SALAMON, G [1 ]
机构
[1] UNIV IOWA,HOSP & CLIN,IOWA CITY,IA 52240
关键词
D O I
10.2307/3150517
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:558 / 564
页数:7
相关论文
共 17 条
[1]  
BASS FM, 1969, APPLIED EC, V1, P104
[2]   MULTIVARIATE ANALYSIS OF SALES RESPONSES OF COMPETING BRANDS TO ADVERTISING [J].
BECKWITH, NE .
JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) :168-176
[3]  
Box G.E.P., 1976, TIME SERIES ANAL
[4]   SALES-ADVERTISING CROSS-ELASTICITIES AND ADVERTISING COMPETITION [J].
CLARKE, DG .
JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) :250-261
[5]   COMPARING BOX-JENKINS APPROACH WITH EXPONENTIALLY SMOOTHED FORECASTING MODEL APPLICATION TO HAWAII TOURISTS [J].
GEURTS, MD ;
IBRAHIM, IB .
JOURNAL OF MARKETING RESEARCH, 1975, 12 (02) :182-188
[6]  
Granger C. W.J., 1977, FORECASTING EC TIME
[7]   EXPOSITION OF BOX-JENKINS TRANSFER-FUNCTION ANALYSIS WITH AN APPLICATION TO ADVERTISING-SALES RELATIONSHIP [J].
HELMER, RM ;
JOHANSSON, JK .
JOURNAL OF MARKETING RESEARCH, 1977, 14 (02) :227-239
[8]  
LEONE RP, 1979, 1979 TIMS STANF C SP
[9]  
MADDALA GS, 1977, ECONOMETRICS, P174
[10]  
NAYLER RH, 1972, INT STATISTICAL REV, V40, P123