APPROACH TO NORMATIVE SEGMENTATION

被引：41

作者：

MAHAJAN, V ^{[1
]}

JAIN, AK ^{[1
]}

机构：

[1] SUNY BUFFALO,SCH MANAGEMENT,BUFFALO,NY 14214

来源：

JOURNAL OF MARKETING RESEARCH | 1978年 / 15卷 / 03期

关键词：

D O I：

10.2307/3150581

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：338 / 345

页数：8

共 28 条

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[4]

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[6]

DAY GS, 1971, J MARKETING RES, V8, P348

[7] EXPANDING SCOPE OF SEGMENTATION RESEARCH [J].

DHALLA, NK ;

MAHATOO, WH .

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[8]

Everitt B., 1974, CLUSTER ANAL

[9]

Frank R., 1972, MARKET SEGMENTATION

[10] PERFORMANCE SPACE ANALYSIS FOR AN INDUSTRIAL PRODUCT [J].

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OPERATIONAL RESEARCH QUARTERLY, 1972, 23 (02) :125-&

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