APPROACHES TO MARKET-SEGMENTATION ANALYSIS

被引：34

作者：

ASSAEL, H

ROSCOE, AM

机构：

[1] NYU,GRAD SCH BUSINESS ADM,NEW YORK,NY 10003

[2] AMER TEL & TELEGR CO,MKT RES SECT,MORRISTOWN,NJ

来源：

JOURNAL OF MARKETING | 1976年 / 40卷 / 04期

关键词：

D O I：

10.2307/1251070

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：67 / 76

页数：10

共 12 条

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ASSAEL, H .

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[2]

ASSAEL H, 1976, J ADVERTISING RES, V16, P27

[3] MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR [J].

BASS, FM ;

TIGERT, DJ ;

LONSDALE, RT .

JOURNAL OF MARKETING RESEARCH, 1968, 5 (03) :264-270

[4]

EVANS EB, 1959, J BUSINESS, V32, P340

[5] SEGMENTATION RESEARCH DESIGN USING CONSUMER PANEL DATA [J].

FRANK, RE ;

STRAIN, CE .

JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) :385-390

[6]

FRANK RE, 1965, J MARKETING RES, V2, P171

[7]

GREEN PE, 1970, RES MARKETING DECISI, pCH12

[8] USING MCA TO SEGMENT NEW CAR MARKETS [J].

PETERS, WH .

JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) :360-363

[9]

SONQUIST JA, 1964, 35 U MICH I SOC RES

[10]

WELLS WD, 1968, INSIGHTS CONSUMER BE, P85

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