SEGMENTATION RESEARCH DESIGN USING CONSUMER PANEL DATA

被引：25

作者：

FRANK, RE

STRAIN, CE

机构：

[1] COCA COLA CO,MKT RES DEPT,ORLANDO,FL 32800

[2] UNIV PENN,WHARTON SCH,DEPT MKT,PHILADELPHIA,PA 19104

来源：

JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 04期

关键词：

D O I：

10.2307/3149300

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：385 / 390

页数：6

共 12 条

[1]

Frank R., 1972, MARKET SEGMENTATION

[2]

FRANK RE, 1971, NOISE REDUCTION SEGM

[3]

FRANK RE, IN PRESS

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GREEN, PE ;

HALBERT, MH ;

ROBINSON, PJ .

JOURNAL OF MARKETING RESEARCH, 1966, 3 (01) :32-39

[5]

Harman H.H., 1967, MODERN FACTOR ANAL

[6] CHOICE CRITERIA, DECISION BEHAVIOR, AND PERSONALITY [J].

KERNAN, JB .

JOURNAL OF MARKETING RESEARCH, 1968, 5 (02) :155-164

[7]

MYERS JH, 1970, J ADVERTISING RES, V10, P9

[8]

PARFITT JH, 1967, J ADVERTISING RES, V7, P16

[9] CANONICAL ANALYSIS OF RELATIONS BETWEEN SOCIOECONOMIC RISK AND PERSONAL INFLUENCE IN PURCHASE DECISIONS [J].

PERRY, M ;

HAMM, BC .

JOURNAL OF MARKETING RESEARCH, 1969, 6 (03) :351-354

[10] MULTIVARIATE ANALYSIS OF PERSONALITY AND PRODUCT USE [J].

SPARKS, DL ;

TUCKER, WT .

JOURNAL OF MARKETING RESEARCH, 1971, 8 (01) :67-70

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