MULTIVARIATE ANALYSIS OF PERSONALITY AND PRODUCT USE

被引：31

作者：

SPARKS, DL

TUCKER, WT

机构：

[1] UNIV RICHMOND,DEPT MKT,RICHMOND,VA

[2] UNIV TEXAS,DEPT MKT ADM,AUSTIN,TX

来源：

JOURNAL OF MARKETING RESEARCH | 1971年 / 8卷 / 01期

关键词：

D O I：

10.2307/3149728

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：67 / 70

页数：4

相关论文

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