THE DURABILITY OF INFORMATIONAL SIGNALS AND THE CONTENT OF ADVERTISING

被引：15

作者：

LABAND, DN

机构：

来源：

JOURNAL OF ADVERTISING | 1989年 / 18卷 / 01期

关键词：

D O I：

10.1080/00913367.1989.10673138

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：13 / 18

页数：6

相关论文

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