A MODEL OF STRATEGY MIX CHOICE FOR PLANNED SOCIAL-CHANGE

被引：39

作者：

SHETH, JN

FRAZIER, GL

机构：

来源：

关键词：

D O I：

10.2307/1251156

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：15 / 26

页数：12

共 44 条

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[2] ANDREASEN A, 1981, 743 U ILL BUR EC BUS
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[5] NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES
BASS, FM
[J]. MANAGEMENT SCIENCE SERIES A-THEORY, 1969, 15 (05): : 215 - 227
[6] BELK R, 1981, AM PSYCHOL ASS CONVE
[7] Bennis W. G., 1966, CHANGING ORG
[8] BENNIS WG, 1976, PLANNING CHANGE
[9] BOYK J, 1973, RES REPORT LEARNING
[10] CHIN R, 1969, PLANNING CHANGE