A MODEL OF STRATEGY MIX CHOICE FOR PLANNED SOCIAL-CHANGE

[11] DESHPANDE R, 1981, ADV CONSUMER RES, V8, P338

[12] ENGEL JF, 1979, PROMOTIONAL STRATEGY

[13] Fishbein M, 1969, READINGS ATTITUDE TH

[14] THE MARKETING OF SOCIAL CAUSES - THE 1ST 10 YEARS [J]. JOURNAL OF MARKETING, 1980, 44 (04) : 24 - 33

[15] HERMAN R, 1975, TRANSPORT ENG-J ASCE, V101, P311

[16] Hornstein H., 1971, SOCIAL INTERVENTION

[17] HOWARD JA, 1969, THEORY BUYER BEHAVIO

[18] JONES GN, 1969, PLANNED ORG CHANGE

[19] LEE KH, 1975, THESIS NW U

[20] LIPPITT R, 1968, DYNAMICS PLANNED CHA

[11] DESHPANDE R, 1981, ADV CONSUMER RES, V8, P338

[12] ENGEL JF, 1979, PROMOTIONAL STRATEGY

[13] Fishbein M, 1969, READINGS ATTITUDE TH

[14] THE MARKETING OF SOCIAL CAUSES - THE 1ST 10 YEARS [J]. JOURNAL OF MARKETING, 1980, 44 (04) : 24 - 33

[15] HERMAN R, 1975, TRANSPORT ENG-J ASCE, V101, P311

[16] Hornstein H., 1971, SOCIAL INTERVENTION

[17] HOWARD JA, 1969, THEORY BUYER BEHAVIO

[18] JONES GN, 1969, PLANNED ORG CHANGE

[19] LEE KH, 1975, THESIS NW U

[20] LIPPITT R, 1968, DYNAMICS PLANNED CHA