FAMILY BUYING DECISIONS - CROSS-CULTURAL PERSPECTIVE

[11] Frank R., 1972, MARKET SEGMENTATION

[12] COMPARISON OF HOUSEWIFE DECISION MAKING IN 2 SOCIAL CLASSES [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) : 333 - 337

[13] EQUIVALENCE OF FAMILY ROLE MEASURES BASED ON HUSBAND AND WIFE DATA [J]. JOURNAL OF MARRIAGE AND THE FAMILY, 1970, 32 (01): : 68 - 72

[14] GRANBOIS DH, 1963, TOWARD SCIENTIFIC MA

[15] GRANBOIS DH, 1972, NEW ESSAYS MARKETING

[16] GRANBOIS DH, 1971, 2ND P ANN C, P99

[17] HUSBAND AND WIFE PERCEPTIONS OF FAMILY POWER-STRUCTURE [J]. MARRIAGE AND FAMILY LIVING, 1962, 24 (01): : 65 - 67

[18] HEMPEL DJ, 1972, 3 P ANN C ASS CONS R, P650

[19] HERBST PG, 1970, COMPARATIVE STUDY HO

[20] HERBST PG, 1954, SOCIAL STRUCTURE PER

[11] Frank R., 1972, MARKET SEGMENTATION

[12] COMPARISON OF HOUSEWIFE DECISION MAKING IN 2 SOCIAL CLASSES [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) : 333 - 337

[13] EQUIVALENCE OF FAMILY ROLE MEASURES BASED ON HUSBAND AND WIFE DATA [J]. JOURNAL OF MARRIAGE AND THE FAMILY, 1970, 32 (01): : 68 - 72

[14] GRANBOIS DH, 1963, TOWARD SCIENTIFIC MA

[15] GRANBOIS DH, 1972, NEW ESSAYS MARKETING

[16] GRANBOIS DH, 1971, 2ND P ANN C, P99

[17] HUSBAND AND WIFE PERCEPTIONS OF FAMILY POWER-STRUCTURE [J]. MARRIAGE AND FAMILY LIVING, 1962, 24 (01): : 65 - 67

[18] HEMPEL DJ, 1972, 3 P ANN C ASS CONS R, P650

[19] HERBST PG, 1970, COMPARATIVE STUDY HO

[20] HERBST PG, 1954, SOCIAL STRUCTURE PER