DYNAMIC ADVERTISING STRATEGIES OF COMPETING DURABLE GOOD PRODUCERS

被引：28

作者：

HORSKY, D ^{[1
]}

MATE, K ^{[1
]}

机构：

[1] ARTHUR D LITTLE INC,CAMBRIDGE,MA 02140

来源：

MARKETING SCIENCE | 1988年 / 7卷 / 04期

关键词：

D O I：

10.1287/mksc.7.4.356

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：356 / 367

页数：12

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