OPTIMAL ADVERTISING POLICIES FOR DIFFUSION-MODELS OF NEW PRODUCT INNOVATION IN MONOPOLISTIC SITUATIONS

被引：97

作者：

DOCKNER, E

JORGENSEN, S

机构：

[1] UNIV SASKATCHEWAN, DEPT ECON, SASKATOON S7N 0W0, SASKATCHEWAN, CANADA

[2] COPENHAGEN SCH ECON & BUSINESS ADM, INST THEORET STAT, DK-1925 FREDERIKSBERG, DENMARK

来源：

关键词：

D O I：

10.1287/mnsc.34.1.119

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：119 / 130

页数：12

共 40 条

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