OPTIMAL ADVERTISING POLICIES FOR DIFFUSION-MODELS OF NEW PRODUCT INNOVATION IN MONOPOLISTIC SITUATIONS

[21] AGGREGATE ADVERTISING MODELS - STATE OF THE ART [J]. OPERATIONS RESEARCH, 1979, 27 (04) : 629 - 667

[22] INNOVATION DIFFUSION AND NEW PRODUCT GROWTH-MODELS IN MARKETING [J]. JOURNAL OF MARKETING, 1979, 43 (04) : 55 - 68

[23] Mahajan V., 1986, INNOVATION DIFFUSION

[24] TECHNICAL CHANGE AND THE RATE OF IMITATION [J]. ECONOMETRICA, 1961, 29 (04) : 741 - 766

[25] Monahan G.E., 1984, MARK SCI, V3, P169, DOI [10.1287/mksc.3.2.169, DOI 10.1287/MKSC.3.2.169]

[26] IMPERFECT MARKETS THROUGH LACK OF KNOWLEDGE [J]. QUARTERLY JOURNAL OF ECONOMICS, 1960, 74 (01) : 29 - 52

[27] RAMAN K, 1987, DYNAMIC OPTIMIZATION

[28] PRICING RESEARCH IN MARKETING - THE STATE OF THE ART [J]. JOURNAL OF BUSINESS, 1984, 57 (01) : S39 - S60

[29] DYNAMIC PRICE MODELS FOR NEW-PRODUCT PLANNING. [J]. Management Science, 1975, 21 (10): : 1113 - 1122

[30] Sasieni MW, 1971, MANAGEMENT SCI, V18, P64

[21] AGGREGATE ADVERTISING MODELS - STATE OF THE ART [J]. OPERATIONS RESEARCH, 1979, 27 (04) : 629 - 667

[22] INNOVATION DIFFUSION AND NEW PRODUCT GROWTH-MODELS IN MARKETING [J]. JOURNAL OF MARKETING, 1979, 43 (04) : 55 - 68

[23] Mahajan V., 1986, INNOVATION DIFFUSION

[24] TECHNICAL CHANGE AND THE RATE OF IMITATION [J]. ECONOMETRICA, 1961, 29 (04) : 741 - 766

[25] Monahan G.E., 1984, MARK SCI, V3, P169, DOI [10.1287/mksc.3.2.169, DOI 10.1287/MKSC.3.2.169]

[26] IMPERFECT MARKETS THROUGH LACK OF KNOWLEDGE [J]. QUARTERLY JOURNAL OF ECONOMICS, 1960, 74 (01) : 29 - 52

[27] RAMAN K, 1987, DYNAMIC OPTIMIZATION

[28] PRICING RESEARCH IN MARKETING - THE STATE OF THE ART [J]. JOURNAL OF BUSINESS, 1984, 57 (01) : S39 - S60

[29] DYNAMIC PRICE MODELS FOR NEW-PRODUCT PLANNING. [J]. Management Science, 1975, 21 (10): : 1113 - 1122

[30] Sasieni MW, 1971, MANAGEMENT SCI, V18, P64