WHO IS THE CELEBRITY ENDORSER - CULTURAL FOUNDATIONS OF THE ENDORSEMENT PROCESS

[11] DEBEVEC K, 1984, ADV CONSUM RES, V11, P127

[12] HIGHLY CREDIBLE SOURCES - PERSUASIVE FACILITATORS OR PERSUASIVE LIABILITIES [J]. JOURNAL OF CONSUMER RESEARCH, 1977, 3 (04) : 223 - 232

[13] DOUGAS M, 1978, WORLD GOODS ANTHR CO

[14] Ewen Stuart, 1976, TELOS

[15] Ewen Stuart, 1988, ALL CONSUMING IMAGES

[16] FINN DW, 1980, ADV CONSUM RES, V7, P776

[17] Friedman H.H., 1978, J ACAD MARKET SCI, V6, P291, DOI [https://doi.org/10.1007/BF02732313, DOI 10.1007/BF02732313]

[18] FRIEDMAN H. H., 1976, J ADVERTISING, V5, P22, DOI [10.1080/00913367.1976.10672647, DOI 10.1080/00913367.1976.10672647]

[19] FRIEDMAN HH, 1979, J ADVERTISING RES, V19, P63

[20] GABOR A, 1987, NEWS WORLD REPORT

[11] DEBEVEC K, 1984, ADV CONSUM RES, V11, P127

[12] HIGHLY CREDIBLE SOURCES - PERSUASIVE FACILITATORS OR PERSUASIVE LIABILITIES [J]. JOURNAL OF CONSUMER RESEARCH, 1977, 3 (04) : 223 - 232

[13] DOUGAS M, 1978, WORLD GOODS ANTHR CO

[14] Ewen Stuart, 1976, TELOS

[15] Ewen Stuart, 1988, ALL CONSUMING IMAGES

[16] FINN DW, 1980, ADV CONSUM RES, V7, P776

[17] Friedman H.H., 1978, J ACAD MARKET SCI, V6, P291, DOI [https://doi.org/10.1007/BF02732313, DOI 10.1007/BF02732313]

[18] FRIEDMAN H. H., 1976, J ADVERTISING, V5, P22, DOI [10.1080/00913367.1976.10672647, DOI 10.1080/00913367.1976.10672647]

[19] FRIEDMAN HH, 1979, J ADVERTISING RES, V19, P63

[20] GABOR A, 1987, NEWS WORLD REPORT