CONSUMER PREFERENCE JUDGMENTS - AN EXPOSITION WITH EMPIRICAL APPLICATIONS

被引:16
作者
ELIASHBERG, J
机构
关键词
D O I
10.1287/mnsc.26.1.60
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
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页码:60 / 77
页数:18
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