CANONICAL CORRELATION-ANALYSIS OF UNOBSERVED RELATIONSHIPS IN THE NEW PRODUCT PROCESS

被引：7

作者：

CALANTONE, RJ ^{[1
]}

DIBENEDETTO, CA ^{[1
]}

机构：

[1] TEMPLE UNIV,SCH BUSINESS & MANAGEMENT,DEPT MKT,PHILADELPHIA,PA 19122

来源：

R & D MANAGEMENT | 1990年 / 20卷 / 01期

关键词：

New product development; canonical correlation analysis; product success and failure; product innovation; Project NewProd;

D O I：

10.1111/j.1467-9310.1990.tb00669.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Previous studies of success and failure in new product development have examined the effects of numerous variables upon new product outcomes. Some of these variables are controllable by the firm; many are not. This study employs canonical correlation analysis to investigate the nature of the interactions within and between two sets of variables (controllable and environmental) in the new product process. Several insightful implications for new product management are obtained and presented. Among these is the need for production and marketing synergy in new product development Copyright © 1990, Wiley Blackwell. All rights reserved

引用

页码：3 / 23

页数：21

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