ATTRIBUTIONAL PROCESSES AND EFFECTS IN PROMOTIONAL SITUATIONS

被引：109

作者：

SMITH, RE ^{[1
]}

HUNT, SD ^{[1
]}

机构：

[1] UNIV WISCONSIN,DEPT MARKETING,MADISON,WI 53706

来源：

JOURNAL OF CONSUMER RESEARCH | 1978年 / 5卷 / 03期

关键词：

D O I：

10.1086/208725

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：149 / 158

页数：10

共 10 条

[1] OUTCOME DEPENDENCY - ATTENTION, ATTRIBUTION, AND ATTRACTION [J].

BERSCHEID, E ;

GRAZIANO, W ;

MONSON, T ;

DERMER, M .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1976, 34 (05) :978-989

[2] TOWARD UNDERSTANDING ATTITUDE STRUCTURE - STUDY OF COMPLIMENTARITY OF MULTI-ATTRIBUTE ATTITUDE MODELS [J].

BRUNO, AV ;

WILDT, AR .

JOURNAL OF CONSUMER RESEARCH, 1975, 2 (02) :137-145

[3]

BURNKRANT RE, 1974, ADV CONSUMER RES, V2

[4] ATTRIBUTION THEORY IMPLICATIONS FOR ADVERTISEMENT CLAIM CREDIBILITY [J].

GOLDEN, LL .

JOURNAL OF MARKETING RESEARCH, 1977, 14 (01) :115-117

[5] ATTRIBUTION THEORY AND ADVERTIZER CREDIBILITY - COMMENTS [J].

HANSEN, RA ;

SCOTT, CA .

JOURNAL OF MARKETING RESEARCH, 1976, 13 (02) :193-197

[6]

JONES EE, 1965, ADV EXP SOC PSYCHOL, V2, P219

[7]

KELLEY H, 1973, AM PSYCHOL FEB, P107

[8]

MIZERSKI R, 1974, ADV CONSUMER RES, V2

[9] ATTRIBUTION THEORY AND ADVERTISER CREDIBILITY [J].

SETTLE, RB ;

GOLDEN, LL .

JOURNAL OF MARKETING RESEARCH, 1974, 11 (02) :181-185

[10]

WRIGHT P, 1975, J CONSUMER RES, V1, P1

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