INCORPORATING GROUP-LEVEL SIMILARITY JUDGMENTS IN CONJOINT ANALYSIS

被引：20

作者：

GREEN, PE ^{[1
]}

RAO, VR ^{[1
]}

DESARBO, WS ^{[1
]}

机构：

[1] CORNELL UNIV,ITHACA,NY 14853

来源：

JOURNAL OF CONSUMER RESEARCH | 1978年 / 5卷 / 03期

关键词：

D O I：

10.1086/208730

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：187 / 193

页数：7

共 12 条

[1]

CARROLL JD, 1973, MULTIATTRIBUTE DECIS, P339

[2] CONJOINT MEASUREMENT FOR QUANTIFYING JUDGMENTAL DATA [J].

GREEN, PE ;

RAO, VR .

JOURNAL OF MARKETING RESEARCH, 1971, 8 (03) :355-363

[3] NEW MEASURE OF PREDICTOR VARIABLE IMPORTANCE IN MULTIPLE-REGRESSION [J].

GREEN, PE ;

CARROLL, JD ;

DESARBO, WS .

JOURNAL OF MARKETING RESEARCH, 1978, 15 (03) :356-360

[4] ADDITIVE DECOMPOSITION OF PERCEPTIONS DATA VIA CONJOINT ANALYSIS [J].

GREEN, PE ;

DESARBO, WS .

JOURNAL OF CONSUMER RESEARCH, 1978, 5 (01) :58-65

[5]

GREEN PE, 1978, ANALYZING MULTIVARIA, P271

[6]

GREEN PE, 1977, EXTENDED APPLICATION

[7]

Guttman L., 1941, The predicition of personal adjustment, P251

[8]

JOHNSON RM, 1974, J MARKETING RES, V11, P221

[9]

JOHNSON RM, 1969, 16 INT M I MAN SCI

[10] CANONICAL VARIATE ANALYSIS WHEN THE VARIABLES ARE DICHOTOMOUS [J].

MAXWELL, AE .

EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1961, 21 (02) :259-271

← 1 2 →