EFFECTS OF SOURCE AND APPEAL ON MAIL SURVEY RESPONSE PATTERNS

被引：67

作者：

HOUSTON, MJ ^{[1
]}

NEVIN, JR ^{[1
]}

机构：

[1] UNIV WISCONSIN,GRAD SCH BUSINESS,MADISON,WI 53706

来源：

JOURNAL OF MARKETING RESEARCH | 1977年 / 14卷 / 03期

关键词：

D O I：

10.2307/3150777

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：374 / 378

页数：5

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